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WHO AND WHY
Writers. Artists. Engineers. Musicians. Bankers. Authors. Photographers. Salesmen. Actors. Millennials. Teachers. Fashion Designers. Bikers. Doctors. Drifters. Hermits. Quicksilver is living, breathing proof of how a motley crew of individuals can work together (in relative harmony) and conjure up big ideas.
We’ve been fortunate to have worked with some of the most admired brands around; some were giants to begin with, some we helped along their merry way. We’ve been encouraged, applauded and awarded. We’ve been mistreated, shot down and shafted.
The song remains the same, though – it’s all about the possibilities. About creating work that gets people talking. In corner offices and hazy bars. On cramped flights and eiderdown pillows. You know, interesting stuff…

Aerocon
PackagingSupermati
PackagingNSPL
BrandingGoogle
PrintMagic Moondrops
BrandingT.I.M.E. GET An MBA 2
TvCREDAI
BrandingQuickspace
BrandingQuickspace
WebStraight8
DigitalSleepkraft
WebNBL
BrandingKarma-Bites
PackagingIntellitide
WebFluentgrid
BrandingKamineni
PrintSleepkraft
PrintPhylosophy
BrandingTOMC
BrandingZenfold
WebNAR
PrintLearn Next
PackagingCtrlS
PrintCentury TVC
TvShrimati Or Supermati?
TvBlue Cross
BrandingJupiter
BrandingT.I.M.E. CAT Leadership
TvPhylosophy
WebThe Birthplace
DigitalXtreme
PrintT.I.M.E. Get An MBA 1
TvThe Birthplace
PrintTOMC
WebKnock Out
PackagingFull Volume
Print
BACKSTORY
Quicksilver, in Roman mythology, was the messenger of the Gods – he flitted tirelessly between the kingdom in the sky and the real world to spread the good word, verbatim.
At first, his audience hung on his every syllable, grateful for the divine tidings, but gradually, in true human fashion, grew bored. The powers that were didn’t really have too much to say, after all, and were apt to repeat themselves. The crowds began to ebb.
The enterprising Quicksilver was swift to change tack – he began to intertwine humour, anecdotes and (sometimes) even shock value, to liven up the news and decrees.
Overnight, he became a sell-out act. The people couldn’t get enough of him, and even began to apply his wisdom to their daily lives. It was the beginning of an age of prosperity and joy, and the Gods nodded their approval impassively, laughing only on the way to the bank.

CHRONOLOGY
Quicksilver Advertising is born.
Investment includes one PC,
a wine-red RX 100, a bed and a dream.
We move office – to a spanking new
4’x10′ address under a staircase. Borrow
a modem, get online for the first time.
Zip disks replace floppies.
A sedan replaces the RX 100.
Get 8 responses to our first “wanted” ad.
We sign up with Sierra Atlantic, T.I.M.E.,
10 Downing Street and Ocimum Biosolutions.
Earn a nomination at ADEX.
We move again – a palace-sized office this
time, with broadband and the Lizard King
on the wall. We get 53 responses to our
“wanted” ad, and pick up our first ADEX.
Google signs up. Ditto IVY Comptech. We
notch up the third-highest tally at ADEX,
with 4 awards.
Billings hit the million dollar mark – up by 500%
over the previous year. Hathway, Centuary, Novotel
Hyderabad, Thomson and Thai Airways sign up. We
pick up the “Popular Choice Award” at Kyoorius
Design Yatra, Goa.
CA, Gameshastra, Dinaz and Novotel Hyderabad Airport
sign up. Everyone and his brother responds
to our “wanted” ad. We pick up a bronze
at the Pepper Awards, Cochin.
The recession happens. All our MNC clients jump
ship. We kill time designing tattoos for ourselves.
Our first commercial airs on national TV.
We pick up the Mercure and Xtreme accounts;
and land 3 golds and 2 silvers at ADEX.
Things are looking up again.
Facebook, PBEL and NephroPlus get in touch. We get
just 2 silvers at ADEX (who needs awards anyway..)
The year of Super Gummy and CtrlS. For some
strange reason, everyone’s talking about ‘digital’.
Were we analogue all along?
A meaningful relationship with Istana, and a failed
dalliance with WaterHealth. We take giant strides
in the online space, notching up about 10 posts on our FB
page.
Quickspace, The Online Mattress Company and
Navabharat get on the brandwagon. Our little
sibling, Phoenix Design, seems to be making more
money than us.
Mattresses, cooking oil and 8-day weeks.
Campaigns offline for Sleepkraft, campaigns online
for Straight8, Supermati hits a zillion store shelves.

CAREERS
Work at Quicksilver is an amazing, nicotine-fuelled high. We have free wi-fi, a decent acoustic guitar, and separate loos for boys and girls.
We work our butts off 5 days a week, and get wasted on weekends.
We’d love to hear from young writers, art types and servicing folks.
Write to us at: careers@quicksilver.co.in
APPLAUSE
Quicksilver is the silver lining for our brand. They are quick to respond to our mad requests and keep the messaging consistent.
Anu Acharya, Founder and CEO, Mapmygenome
Quicksilver’s work speaks for itself – the thinking is fresh and the execution is crisp. In times of need they have delivered on deadlines as only those with a passion can. Clearly they care about the quality of their work and for their client’s brand.
Manek Daruwala, Founder Director, T.I.M.E.
We really, really love Quicksilver. Their work for us over the years has been outstanding. Their attention to detail is absolutely phenomenal. Oh, and most importantly, they can slave endlessly without getting paid. We really, really love Quicksilver.
I B Screwge, Chief Accountant, MostClients.com

Quicksilver Advertising Pvt Ltd
1-10-84/3, Mayur Marg
Begumpet, Hyderabad - 500 016. India.
Email: info@quicksilver.co.in
Tel: +91 40 2776 1930 / 2776 7074